OUTSOURCED SALES AND REVENUE MANAGEMENT FOR HOTELS
Your hotel’s sales and revenue management, with an expert team.
Your outsourced sales and revenue management partner, at the centre of your reservation and revenue flow, making decisions together with your management.
WHY OUTSOURCE?
Whose desk are channels and pricing on?
Hotels must be present on online sales channels. Finding, employing and managing specialised staff in this field, however, is not easy.
A common situation
How Maresa helps
Building and keeping a continuously working sales and revenue team is hard
Maresa works as the hotel’s outsourced sales and revenue management unit
Rate, stop-sale and action updates are delayed
Rates, content, stop-sales and actions are applied to channels regularly
Regional and competitor dynamics are not followed closely
Regional, competitor and forecast data are analysed
Reports are complex and decisions become harder
Reports are presented in plain language, with explanations
SERVICES
End-to-end sales and revenue management, one team
Our services can be provided individually or as an integrated partnership model.
Revenue Management
We plan pricing and sales decisions together with hotel management, based on season, regional and competitor dynamics.
Online Channel Management
We identify the right channels, open the accounts and manage content, rates, stop-sales and promotions.
Channel Setup Management
We manage contracts, renewals and updates with B2C and B2B channels, and the setup and integration of new channels.
Sales Performance Management
We monitor competitors’ rates, campaigns and promotions in your region and category, and implement suitable actions together.
Analysis and Reporting
We deliver monthly, seasonal and annual reports with rate, channel and review breakdowns, in clear and plain language.
REVENUE MANAGEMENT APPROACH
Flexible by season, planned for the whole year
We aim to increase RevPAR (revenue per available room) across the year through competitive, flexible pricing in low season and revenue optimisation in peak periods.
We review regional dynamics, competitor hotels and your current forecast data together. We rely on data and transparent reporting rather than exaggerated promises.
THE MARESA WORKING MODEL
Three steps, together with your management
At every step we decide together and explain what we do in plain language.
01
Joint analysis
Where do we stand today?
We review your channels, pricing, region and competitor hotels, and clarify the current picture with your management using your forecast and OTB data.
02
Joint decisions and implementation
What should we do?
We take pricing, channel and promotion decisions together. We apply the approved decisions to the channels and follow up the day-to-day updates.
03
Monitoring and plain reporting
Are we on track?
We monitor results regularly, share them in plain language through monthly, seasonal and annual reports, and update the plan together.
OUR TEAM
A team that has dedicated its career to online sales
Maresa Management is made up of people who have believed in online sales and worked in this field throughout their careers. Our office is in Antalya.
REFERENCES
Hotels we have worked with
FAQ
Common questions
Is Maresa a digital marketing agency?
No. Maresa is a partner that takes on hotels’ sales and revenue management as an outsourced service. It works at the centre of the reservation and revenue flow, together with hotel management.
Who makes the decisions?
Decisions are taken together with hotel management. Maresa analyses, proposes and implements approved decisions; the process is not run one-sidedly from a distance.
Do we need to change our channel manager?
This is assessed together in the first meeting, based on your hotel’s current setup.
What do the reports include?
Rate, channel and review breakdowns for monthly, seasonal and annual periods; indicators such as forecast and OTB are included with plain explanations.
Let’s review your hotel’s sales and revenue setup together.
In the first meeting we discuss your channels, pricing structure and goals.